Rugby, the "All Blacks," & the "Haka 360"

in New Zealand, Rugby is king.  The big The New Zealand national men's rugby union team, officially nicknamed the All Blacks, represents New Zealand in men's rugby union, which is regarded as the country's national sport.   The team performs a Haka before each match.  The Haka is a traditional ancestral war dance which the All Blacks, and a number of other New Zealand national teams perform before their international matches.

AIG, Major Global Sponsor of the All Blacks, is bringing rugby fans closer to the haka than ever before, with the launch of its virtual reality (VR) Haka 360º Experience. The Haka 360˚ Experience is an app which uses 360 degree video technology to give the viewer the feeling of being on the field with the All Blacks and in the midst of the powerful Māori ritual.

Designed for smartphones, the Haka 360˚ Experience is available to download via the App Store or Google Play, available now. Users can view the video on their handset or immerse themselves in the VR experience with a custom made Haka 360˚ headset.  Daniel Glantz, is Global Head of Sponsorship for AIG, and I interviewed him on MSNBC's Shift channel, on

Here is the podcast we did, a day later. It can be found on iTunes, or played here: