I recently learned about a new ahtletic wear product that is quite revolutionary. Rhone uses the most innovative materials and advanced technology available to create a product that is best in its class. The company utilizes silvers powerful properties by incorporating it into the fibers of their garments to create an odor-fighting, antimicrobial fabric.
The CEO of Rhone Athletics is Nate Checketts. MSG fans remember his father, Dave Checketts ran the Garden in the 90's. I spoke with Nate about the new products today.
This silver technology can be seen in the General, Sentinel and Sentry shirts, along with the Bulldog Tank. Polartec Powerdy patented construction creates a fabric that is quick wicking with maximum breathability, used in the Sequoia ¼ Zip, which also features UPF 50 for sun protection. Rhone has also developed an ultra-lightweight, nylon four-way stretch fabric with wicking and quick dry components that allows for maximum performance. This fabric called “The F4” is used in the Torrent Pant, Mako, Escape, and Tornado Shorts. The product names take their inspiration from various male figures from history and aim to inspire season after season with quotes embroidered on the inside of the garments. Checketts further stated, “The idea is when we wear the product, we remember these men, what they stood for and then strive to better ourselves each and every day.” The Spring 2015 collection retails for $52-$98.
Rhone product will be available in 16 Bloomingdale’s locations for Spring 2015 including, but not limited to, New York City 59th Street, Chicago, Beverly Hills, San Francisco, and Roosevelt Field in Long Island, with an additional 8 doors to carry the brand for Fall 2015. Additionally for Spring 2015, Paragon Sports and Darien Sport Shop will sell a variety of the brand’s active wear, as will 17 Equinox locations (Beverly Hills, Newport Beach, Pasadena, Darien, Greenwich, Chicago, Boston Dartmouth, Boston Franklin, NYC 63rd Street, Highland Park, and Preston Hollow). Nordstrom Direct will also carry Rhone apparel for the Spring 2015 season.
Fans who see this can order Rhone Athletic Wear at RhoneApparel.com & use the Code: SportsBlog20 to receive 20% off your first order. I was told that is more than they offer through their site directly.
Check out the interview with Nate, follow Rhone Athletics on Twitter @RhoneApparel.