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TOPPS To Recognize the Man Who Created the Modern Day Baseball Card

Sy Berger

The Topps Company, Inc. today announced that they will honor the late Sy Berger, one of the fathers of the modern day baseball card, with two special sets, available as the Hot Stove season fully kicks in this coming week.  I spoke with Jeff Heckman, Manager of Marketing and product development at Topps.com about the tribute as well as the state of Baseball Cards in today's internet age.

Berger, known as the father of the modern-day baseball trading card, died in December at age 91. In the 1950s, he introduced Topps cards and a year later, he conceived the prototype for the modern baseball card, supplanting the unimaginative, smallish and often black-and-white offerings of the existing card companies. As vice president for sports and licensing at the Topps Chewing Gum Company, he also worked with thousands of players to sign contracts allowing Topps to use their images. He then added color, statistics and copies of stars’ signatures.

Founded in 1938, The Topps Company, Inc. is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps' leading sports and entertainment products include Major League Baseball, National Football League, English Premier League, Bundesliga, Indian Premier League, WWE, UFC, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. Topps' newest division is Topps Digital, which is focused on bringing the iconic Topps brand to new users through digital media. Visit www.topps.com for more information.

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