This past Monday, I attended the Cynopsis Sports Social Media Summit in New York City. The speakers alone were quite impressive. Representatives from Twitter, Facebook, Showtime, HBO, Yahoo, USA Today, NHL.Com, Major League Gaming, Google, IMG, were just some of the heavy hitters that addressed the hundreds in attendance. Topics ranged from Monetizing Social Media to the role Millennials play in the landscape of sports. The full itinerary is listed here.
One of the highlights was the induction of HBO Sports / NFL Networks’ Andrea Kremer to the Cynopsis Sports Hall of Fame. Her speech was spot on, highlighted by her mentioning of the passing of St. Louis columnist Bryan Burwell.
Things overheard at the Summit:
• 85% of the time when people are on social media when watching TV, they're on Facebook.
• 1/3 of a sports fan base is willing to make a product purchase based on a recommendation.
• You can’t fake authenticity or sincerity; if u make a mistake on social own up & move on.
• Highest rated YouTube channel via @mvpindex at @cynopsismedia summit is Lakers Guard Jeremy Lin (shocked to learn that).
For more information on this event & all the great media newsletters, Follow @Cynopsis, and check out Cynopsis Media. Personally, I recommend the Sports and Kids newsletters. The Kids one tells all the great happening in my other passion, comic books. :)